Almost any online marketing campaign these days includes email outreach. While social media has its place, email is universally the most personal form of contact you can make online. Well-written outreach emails can get links, joint venture opportunities, clients, and just about any other good result you can think of. The only problem is that most people can’t write a good outreach email. If you have a business or you’re planning to start one, reaching out to people in your niche is inevitable. This is how marketing works and everybody does it. But if you’re not getting any replies, you’re probably sending the wrong outreach emails . The good news is you found this article before swearing off cold emailing forever due to a practically nonexistent response rate. While there is not a very specific formula that guarantees your outreach strategy will be successful, you still need to go by a few unwritten rules to improve your chances of engagement. After years of doing outreach and experim...
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