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EPC Headache - 7 Day EPC vs. 3 Month EPC

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By Khwaish Arora
EPC Headache
If you are an affiliate addict or you're starting with affiliate finding services like Cj Affiliate by Conversant and Flexoffers, then you might have seen terms like "7 Day EPC" or "3 Month EPC". Am I right? A few months ago, when I started out with Flexoffers, I started to see these terms and they were seemingly very important. They said that I could look for affiliates from High to low / low to high - 7-day /3-month EPCs. So I did a little searching and I tried it out, and it's most definitely true. Knowing what they are is really Important!
​Join FlexOffers Here - It Is One Of The Best Affiliate Networks On The Internet
​Join CJ Here - One of the Most Famous Affiliate Network

What is EPC Anyway?

EPC is a term that, when translated, can be very misleading. It actually means "Earnings Per Click". Why is it misleading? That is because EPC is calculated for every 100 clicks, so it should actually be EPHC which would stand for "Earnings per hundred clicks". This term is always used in affiliate marketing. This is a metric that can show you how much you can earn from it on average from every 100 clicks. 
The formula for determining the EPC is simple, it is -
{Affiliate Earnings (Profit) ÷ Clicks} x 100
CJ Affiliate Network defines EPC as 

Your success is relative to how many visitors you can drive through your site or paid search link that will generate sales for an advertiser you are promoting. EPC does not mean that if someone clicks on that link 100 times you earn the dollar amount in the EPC. ​Your EPC is calculated in an “apples to apples” comparison with all publishers by taking each p.


 What is 7 Day EPC?
7 Day EPC is the total amount of commission that you can earn from the selected affiliate for every 100 buyers in the duration of 7 days.

 What is 3 Month EPC?
3 Month EPC is just like 7 Day EPC. It is how much commission you can earn from the selected affiliate on a 3 Month basis.

 DID YOU KNOW - There's also a thing called 30 Day EPC which is visible on affiliate networks like FlexOffers

How Should I Pick An Affiliate Based on EPC?

To decide which one is better, you have to notice the EPC ranges. If the 7 day EPC for an affiliate, say AT&T is around $350, but if that doesn't match your niche, then your earning will be nowhere near that.

Let's take an example. If you have a blog about race cars and automobiles, then you go to Cj and find AT&T for your affiliate with a 7 Day EPC of $350 and you place their ads on your site, then how many clicks and buyouts will you get? Maximum 1-5.
And now let's say that you find another affiliate named Advances Auto Parts, and they give a  Day EPC worth around $40. But you will be getting a lot more sales, which would actually mean more sales and more money.

I hope that all this information was simple enough for all of you to understand. Come back again to see what else is new!

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Comments

  1. PoojaAugust 10, 2016 at 11:19 AM

    I really found you post interesting, keep on writing... :)

    ReplyDelete
  2. UnknownJanuary 19, 2018 at 5:37 PM

    great post thanks for this! i have just started affiliate marketing today check it out https://www.gameworld3d.co.uk/gamingdeals

    ReplyDelete
  3. ashokMarch 10, 2018 at 5:08 AM

    Great info. Pls keep writing.
    Pls visit: www.discountsgrabber.com

    Thanks

    ReplyDelete
  4. ashokMarch 10, 2018 at 5:10 AM

    Great info. Pls keep writing.

    Pls visit:discountsgrabber.com

    Thanks

    ReplyDelete
  5. Mahbuber RahmanMarch 13, 2018 at 8:02 PM

    I found my 7 days epc is zero on CJ, but over 300 clicks there? How is is possible?

    ReplyDelete
  6. brittFebruary 8, 2019 at 5:11 PM

    Thanks for this post. I was confused on what the EPC meant on CJ and you just saved me some future headaches lol. Thanks again!

    ReplyDelete
  7. craigMarch 3, 2019 at 10:03 AM

    Very good post, answered all my questions. Just started today, yeah was very confusing.
    My website is http://LoanUK.org

    ReplyDelete
  8. Noman KhatriJanuary 5, 2020 at 4:46 AM

    First You got a great blog .I will be interested in more similar topics. i see you got really very useful topics, i will be always checking your blog thanks. isaimini movies

    ReplyDelete
  9. Aftab Ahmad RazaOctober 25, 2020 at 12:45 AM

    YOUR CONTENT IS TOO GOOD. BUT THESE ARTICLE RELETED I HAVE A ARTICLE TOO.
    BLOGGER TEMPLATE CREDIT FOOTER REMOVE

    PLZ VISITE"

    ReplyDelete
  10. GunGuyRobFebruary 2, 2022 at 9:15 AM

    Good information.
    If you could clarify; Why is the 7 day EPC higher than the 3 month EPC?

    ReplyDelete
  11. AnonymousApril 25, 2022 at 10:29 AM

    I am just strating with this affiliated thing and still learning, so, if the add says 30 Day EPC
    $0.31, does that mean I have to pay $0.31 to participate or that I will get paid $.31 per clicks? Thanks

    ReplyDelete

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